At Seaux Bombe, our products aren’t born in a boardroom—they’re born in the culture, in the community, and in those everyday beauty struggles we know all too well. From the clear gloss that actually lasts, to scrubs that care for smokers’ lips, every item in your bag started as a simple question: “What do our people really need?”

Today, we’re pulling back the curtain on our process. Because at Seaux Bombe, it’s never just about selling a product—it’s about creating beauty experiences that make you feel seen, celebrated, and seaux confident.

Step 1: Listening First

We don’t start with trends—we start with you. We pay attention to the conversations happening in our community, the DMs asking for gloss shades that don’t wash out deeper skin, or the friends who whisper, “I just want something simple that works.”

This listening stage is where the seed is planted. If it doesn’t solve a real problem or make beauty more fun and accessible for Black and multicultural women, it doesn’t make it past the brainstorm.

Step 2: The Lab Work

Once we have the vision, we get into the science. Texture, pigment, wear time—it all matters. Our founder Michelle (aka your resident beauty scientist) experiments with cosmetic chemistry, testing different ingredients and formulas to make sure the product doesn’t just look good, but feels good.

Think: scrubs that exfoliate without being harsh. Glosses that shine without the sticky mess. Lipsticks that hold up through bottomless brunch. Every batch is tested, tweaked, and tested again until it passes the Seaux Bombe standard: performance + pleasure.

Step 3: Wear-Tested in Real Life

We don’t believe in perfecting products under fluorescent lab lights. We hand them to our friends, our customers, our community—the real ones. If it can’t survive a Baltimore summer day party, a late-night hookah lounge, or a marathon girls’ night out, it’s not ready.

This is where feedback becomes gospel. Too sticky? Back to the lab. Not pigmented enough? Reformulated. At Seaux Bombe, we believe beauty should meet your lifestyle, not the other way around.

Step 4: Packaging With Purpose

Once the formula is locked, it’s time to dress her up. Packaging isn’t just about aesthetics—it’s about identity. Our hot pink, butter yellow, and black accents aren’t random; they’re a love letter to our brand’s bold, fun, unapologetic spirit. And we keep things convenient, lightweight, and beginner-friendly—because no one has time for overcomplicated beauty.

Step 5: Launching to the World

This is the fun part—sharing it with you. But even launches at Seaux Bombe aren’t about hype for hype’s sake. Every campaign is about storytelling: why this product matters, who it’s for, and how it’s going to make your beauty routine easier, bomb-er, and more authentic.

When you see our posts, tutorials, or book a service, you’re not just meeting a new product—you’re meeting the story, the science, and the soul behind it.

The Bottom Line

At Seaux Bombe, product development isn’t just a business strategy—it’s a love language. From concept to customer, every gloss, scrub, or lipstick is created with intention: to center Black beauty, to solve real needs, and to keep beauty joyful and accessible.

Because when you shop Seaux Bombe, you’re not just buying makeup—you’re joining a movement where beauty looks like you, for real.

Shop Seaux Bombe: Explore our products born from culture, science, and love.

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